Agree, I unfollowed her because of this. He has truly ruined it and the amount of plastic they use for products was never going to go down well with her core audience. It’s actually sad what he’s done.This.
Although she clearly had a lot of financial support and help with good connections it’s just so sad to see her throw it all away by letting him takeover. Her content used to be so personable when she was on her own, and I honestly feel like she was more well known and successful then- I remember her on talk shows etc. Then hubby took over and it just became very cold and business like. Just another healthy food business churning out product after product. All while Ella spews how much Matt does and how he has taken over the business side.