Guys you're not going to believe this. My boyfriend and I also went to a few shops together today, and we stopped for coffee! I had no idea we're also a #goals couple that provides positive inspiration for the common folk. I'll be starting the joint instagram ASAP.
No but seriously, it still weirds me out that they have a special instagram just to document their completely normal dates. Isn't this exactly the kind of thing that would go on your personal stories?
I know there are plenty of influencers who get a lot of content and engagement based on their relationship, and documenting their journey getting married/starting a life together. It always seems a bit fake to me, but there are people who do it pretty well. But Carrie and Joel's attempt to become an influencer couple seems so awkward and hamfisted, with the quirky brand name (AllThingsMontague) and this weird account without a clear point (we're going to share about our life as a soon-to-be married couple so watch us go to lunch but NO we will not post about the wedding that's none of your business)...
Also a bit awkward that they didn't even really give their audience a chance to start shipping them organically, the fans hadn't even made music videos about their relationship yet (like they did do for Pete and Oliver). They just declared themselves an inspirational couple that people want to keep up with from the start and now everyone better get on board.
Also, adding, it's seriously so weird that Joel is just filming Carrie while she's on her phone waiting by a café counter. Why? Again, so creepy. He really does see her as his performing monkey to get instagram engagement with, doesn't he?