The problem with Caroline's social media is that her content is unbelievable and uninteresting.
Because her livelihood depends on the advertising she is doing, its just not trustworthy, neither is any of it very relevant as it is all over the place, you know she will sell anything. One day she is promoting online dating, next day cosmetic surgery, private travel one day and economy travel the next, A boring hotel whose decor looks like it came out of the 1960's and which Middle Eastern's, Asians or Russians might love, but they are not her demographic audience. So it's just not believable or relatable content.
She doesn't have a brand of her own, she is trying to make herself and Sergio a brand.
That is is not going to be sustainable for her, because sadly and unfairly, her age is against her, the people who are in her age group and demographic (middle age with teenagers and young adults) who might be interested in what she has to say, are turned off by her content, it is fake, shallow, irrelevant and the hustling is desperate.
The clothes she wears are dreadful, the make up is dreadful, the cosmetic surgery is dreadful, her marriage is dreadful, her husband is dreadful, her family life is dreadful, even their photoshopping is dreadful, and don't even get me started on his grammar and spelling.
But mostly, she comes across as a desperate middle aged woman, trying to cling on to a lost youth. If social media had been around when she was in her 20's she probably could have been a social media influencer, but now she is just a sad example of how a lot of middle aged women struggle to embrace the ageing process and facing getting older. A younger demographic will not even be remotely interested in her.
To be honest, the only reason I sometimes looked at her content is because I used to live in Dubai, that was my sole interest, nothing else is of interest to me and after a few months now, I am totally turned off and bored, rarely look at her insta unless someone here mentions something that is worthwhile looking at for no other reason than it is another car crash moment. I listened to a few of her podcasts, usually turned them off before finishing them, the ones I listened to she spent her time trying to justify her relationship, her divorce and swearing like a trooper. The only one I listed to right to the end was the one with her teenage daughter and I only listened to that a year after it was posted and because someone here mentioned it.