Sali Hughes article is a real gem this week, especially #19
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If you don’t have much money, consider spending it on brands with stacks of it
Mega brands owned by L’Oréal (such as CeraVe, Garnier), Unilever (Dove), P&G (Olay), Beiersdorf (Nivea, Eucerin) and Walgreens Boots Alliance (No7) have enormous bulk-buying power, recruit top cosmetic scientists and spend more annually on research and development than most brands spend in a lifetime. To squeeze all of this into an affordable price point is hellish for a small, independent brand. So if you have necessarily shallow pockets, you may want to put your principles aside and plunder the deeper ones of a global bigwig.’
What to spend your money on and what not to: Sali Hughes’s lessons from 33 years in the beauty industry
www.theguardian.com