I’m so confused. Plus size clothing, plus sized (expensive) travel and now furniture influencer?
But hey, it’s over £1500 on 6(!!) chairs, so why wouldn’t you?
I wonder how many of her readers/followers/people she’s supposed to be influencing could afford chairs at £280 and £235 a pop?
Rather than just focusing on the freebies you’re getting, know your audience Callie.
Not defending Callie here but I do blame the brands for this, it’s dumb and lazy on their part, of course she’ll take a £2k freebie it’s their bread and butter at the end of the day
![Woman shrugging: light skin tone :woman_shrugging_tone1: 🤷🏻♀️](https://cdn.jsdelivr.net/gh/joypixels/emoji-assets@5.0/png/64/1f937-1f3fb-2640.png)
Brands should be expecting (ergo measuring) return on investment (ROI) on these campaigns, and tbh they should do their research beforehand and look at her audience’s composition and think - are plus size women 18-25, or 26-35 our target audience? Are they able or keen to buy this at the mo? Tbh even ask her to show similar in kind campaign performance, it’s a bizarre partnership that doesn’t gel with any of her other content? The problem is a lot don’t, clearly, especially with small or old school marketing departments who are used to ATL marketing and are suddenly being told digital is the future go go go. They’ll just slap a load of
tit on Insta, or ask the only young person how to go viral on TikTok, and pray. We’ve all seen wank campaigns (FOD and AXA, pretty much FOD and anything) that leave a really bad impression of the brand, this is another one
They learn over time, though. It’s why everyone stopped getting gifted £40k kitchens from smallish businesses, restaurants stopped entertaining that lot, etc etc, they realised
bleeping nobody is buying the goods as a result
![Face with tears of joy :joy: 😂](https://cdn.jsdelivr.net/gh/joypixels/emoji-assets@5.0/png/64/1f602.png)