Hopefully she can do what every other influencer has failed to do......take on the well meaning, genuine constructive criticism.
Of course no one will like reading what's said on Tattle, but there is a lot that can be taken from it to improve her life and her career.
*She can strip back her channel, look at some of her early content where she was a relatable mum, be down to earth and less materialistic.
*stop dressing the kids like they're on a photoshoot, and Ella like she shops at Topshop! If that's the style she genuinely prefers to wear then so be it, but accept and understand it makes many people uncomfortable seeing a little girl dressed up, trained on photo editing etc. Either don't show it on your page or encourage age appropriate clothes and activities
*be honest about your size. This could be a HUGE marketing tool for her channel, especially after lockdown. So many women struggle with their weight/body image especially after having children. Why not make a whole load of innovative content looking at the difference of shop sizes, finding how to dress for your shape etc, all while accepting she isn't size 12. Acknowledge that there is pressure for a certain aesthetic on social media. Followers don't want perfection, we have that with Hollywood stars. They want someone that's their friend, that nice mum at the school gates who will tell you where to buy jeans to flatter your size 16 bum, rather than pressure you to pretend you're a 12!
*be ethical with aff links/ads. No one minds them, but be honest about them and tag them properly.
Sure theres plenty more suggestions for improvement, all of which will only see her grow her channels and see higher engagement.
Or will she just be another whinging influencer crying troll for sympathy and views