I just watched, I guess Adam got his shoutout on his YouTube channel thanks to all the merch, however his self published book came with more freebies and branding than most of the books from publishing companies… There’s an argument for the expense when it’s going to big YouTubers like Jack but completely a waste of money to all these random instagram accounts. Also Adam’s book is a completely different vibe to all the other books in the video (and we know is riddled with mistakes) I can’t see Jack reading it or posting a glowing review to be honest (and the note was embarrassing)