Soliciting donations
In March 2020, Jack used Twitter to beg for donations (
part 1,
part 2) and
job offers, saying she had lost work and had no money coming in because of the COVID-19 pandemic. She was living with Louisa, who was now the very well paid Head of News for Channel 4. Jack said she and Louisa shared bills and rent equally, but that she spent just £20 a week for food, suggesting Louisa didn't contribute money for groceries. This is hardly a fair arrangement if Jack had so little while Louisa was on a high six-figure salary (Jack claimed not to know what Louisa earned.) Louisa owns a house in London, and they were renting because Jack wanted to stay in Southend.
Jack also had a regular income from Patreon; when her Patreon was hacked in December 2023, figures indicated she received around £1000 a month in 2020. Her parents have money and she should have been receiving child support from her son's father if he is the non-custodial parent. At the same time as asking for money because she had no work coming in, Jack still insisted she
worked 90 hours a week (doing what is unclear.)
She publicly described her house as a "shabby" and "shitty" bungalow - at one point complaining that it was all she could afford because she was so short of money. Again, this was when she was living with a wealthy partner who owns another house. This didn't stop Jack
appearing in a Sunday Times feature that made it apparent the "shabby bungalow" is actually rather nice. She later gave herself away by
inadvertently mentioning on Twitter that the house had stairs and a downstairs toilet. If it has two floors it is not a bungalow!
COVID
At the start of the pandemic, Jack
claimed to be immunocompromised and unable to leave the house, and said this was having a serious impact on her mental health. Yet, around a week later, she admitted to
breaking lockdown laws by going out to buy unnecessary goods.
She refused to download the NHS Track & Trace App, claiming that she had a huge amount of sensitive personal data (including the data of
"thousands of vulnerable people", such as benefits claimants and
political prisoners) on her phone. Even telling
an absurd story about how, when she had to hand over her phone on a visit to Downing Street, she "defiantly" took out the SIM card and put it in her bra! When criticised for this she said she barely left the house unless for work, and had not even gone out when having "an actual mental breakdown" (implied to be caused by Louisa leaving her at the beginning of May.)
At the end of December 2020, Jack
began hinting that she had long COVID. Long COVID is generally agreed to be when illness persists for at least 8-12 weeks, but Jack said her symptoms started
three weeks ago. Eight weeks previously was in October 2020 when, as was apparent from her social media, she had been going out as normal and was not ill. Three weeks ago was the beginning of December, but in fact Jack hadn't mentioned being ill until the 17th. See an approximate timeline
here. (At this time, Louisa had briefly moved back in with Jack under new regulations allowing households to form a "bubble.") When people began questioning Jack's story and timeline, she hastily deleted a lot of her tweets on the subject.
Jamie Oliver
Jack lashed out at Jamie Oliver after he was given a show about cooking on a budget during the pandemic. She felt this was her peronal "niche genre" and the job should have gone to her; and ranted on Twitter about it (
Part 1,
Part 2.) Jamie is an experienced chef and TV presenter who owns a TV production company, making him an ideal choice to put out a show at short notice. Jack was a food blogger with no presenting experience other than a day course she had seemingly done in 2018. Despite this, she felt she had a right to be the only person talking about budget cooking, something she neither invented nor brought anything new and original to.
She
encouraged her fans to attack/criticise Jamie, and this
gained her a lot of followers and attention. Jack
started trying to "compete" with him by holding a daily event on Twitter where she would give others advice on how to use up leftovers or what to make with store cupboard ingredients. She also
implied to others that Jamie was profiting off of her recipes. Hypocritically, she
accused him of deleting posts and blocking people to protect his image - something Jack has repeatedly done herself.
Ultimately, she published
an insincere apology on Twitter (bear in mind that Jamie probably doesn't even read his official Twitter), and attempted to blame ADHD and
the press for her behaviour. She was largely not criticised for anything she'd said about Jamie. What reaction do you think he would have got if he'd called Jack "her" and "that woman", encouraged others to pile on her, and accused her of stealing work from him?
Daily Kitchen Live
Jack
landed a job as a co-presenter on
Daily Kitchen Live; a two-week daily spin-off of
Saturday Kitchen Live. (Even this didn't stop her making
spiteful comments about Jamie!) Jack couldn't decide if the reason she hadn't presented a TV show before was because she
lacked confidence or because TV execs thought she was
"too common."
She had to film the first week at home because she was quarantining with possible COVID symptoms. Jack was clearly underprepared, with poor sound and internet connection and a jerky webcam. She
tried to blame this on Louisa, which would have made them both look extremely unprofessional to others. Later she filmed from a makeshift "kitchen" in her garden shed using a camping stove. This is obviously dangerous; carbon monoxide builds up quickly in an enclosed space, and the shed was made of wood and was flammable. While the show was ongoing, Jack monitored social media and Tattle obsessively, and led her followers into pile-ons against anyone critical of her - many examples can be seen in her early threads. She was caught on camera checking her phone while live on air, and posted tweets while the show was live.
She
said that filming her brief appearance in each episode was 20 hours' work for her and she "earned £8 an hour." Later
clarifying that this was actually what she took for herself from her fee - as she was a freelancer with no guarantee of income, and also had to pay her admin assistant (Caroline.) Choosing to take £8 an hour from your considerably higher earnings is very different from only earning £8 an hour!
See
wiki page 1 for links to all episodes.
Hellman's/Black Lives Matter
Jack had a brand deal to promote Hellman's mayonnaise, and did an Instagram live with them every week. In the wake of the murders of George Floyd, Ahmaud Arbery, and Breonna Taylor, she made a YouTube video in support of Black Lives Matter. The video is no longer available after she deleted her YouTube channel, however
screenshots show that she stated she would donate all proceeds from the video to the Minnesota Freedom Fund. She never provided any evidence of a donation or mentioned it again.
Jack was criticised for her lack of transparency over any supposed donation, and describing herself as "white as mayo" - seen as an attempt to plug Hellman's. She responded to this by
trying to suggest she herself experiences racism because her father is half-Greek.
Jack was due to host one of the Hellman's Instalives on June 2, 2020. Hellman's
had invited a social media user (N.) to take part in the live. N. was on Tattle but didn't know much about Jack. June 2 was then designated as "Blackout Tuesday" - an initiative for people to stop posting on social media for 24 hours, in protest against racism and police brutality. N. expected that the live would be cancelled for Blackout Tuesday, but when she didn't hear from Hellman's, she
contacted them to check. They said they would get back to her, and
confirmed the live was cancelled.
N. was left with the impression that neither Jack nor Hellman's knew about Blackout Tuesday, and had hastily cancelled the live after N. told them. She spoke about this experience on Tattle and her social media.
Jack tweeted about the cancelled live more than an hour
after Hellman's confirmed to N. that it was cancelled. If she had wanted to express her support for Blackout Tuesday she would have done so when it was first announced/when she found out, not at the last minute on the day of the live.
She insisted she did know about Blackout Tuesday and had asked for the live to be cancelled, both in support for victims of racism and to avoid putting N. (who is a woman of colour) in a difficult position. When accused of "bandwagon jumping",
Jack stated that it was her duty to bring awareness to important causes and that she had "risked a five-figure contract" with Hellman's. Note the vague language here; she deliberately
didn't say that Hellman's had threatened to sack her or that she'd said/done anything in particular.
This drew the attention of
Alexis Adjei, a food/lifestyle influencer. Alexis
shared her experience of how she had allegedly shot a commercial for Hellman's, but she and a Black colleague received racist treatment and their scenes were then edited out of the finished product - which didn't happen to any of the non-Black people featured.
She challenged Jack to confirm that she'd almost lost the contract.
Jack replied that Hellman's had always supported her, but that she had "risked" the contract by speaking up in the first place. The postponed live eventually went ahead, but Hellman's only allowed pre-approved contributions.
Tattle battle
Jack's first Tattle thread began in March 2020. Tattlers commented on her hypocrisy and obvious untruths, and her behaviour towards Jamie and on
Daily Kitchen Live. A poster also alleged they were
doxxed by Jack who had criticised her on another site.
On social media, Jack suggested that Tattle posters:
- Tried to find out where she lived and get the deeds to her house. This is false; what actually happened was that a poster said it wouldn't be wise for Jack to lie about whether she rented, because anyone who knew her address could check the owner via the Land Registry.
- Published "defamatory, libellous, slanderous claims, outright lies, and ridiculous allegations" about Jack and her family. By definition, slander is a spoken statement; no spoken word about Jack had been posted on Tattle. She claimed to have screenshots and print-outs of every thread on Tattle, and threatened to sue unless her threads were deleted. This is the same woman who publicly accused Jamie Oliver of stealing/profiting from her work, and other statements for which he could have sued her.
- Were "trying to put in CPS reports about my son, find my home address, harrass (sic) my employers, make fraudulent claims about my finances, campaign for me to lose my job, and harrass (sic) my family." Tattle didn't do any of this. By "CPS", she probably meant Child Protective Services, the US equivalent of social services (in the UK, CPS normally stands for the Crown Prosecution Service.) Social services need quite a lot of information before they can act on a child safeguarding concern - if anyone did report Jack, it was probably someone who knows her offline.
She joined Tattle
in thread 31 in response to N. posting about Jack's Hellman's live. Jack gave N.'s real name, accused her of libel, and threatened to sue her. Jack didn't stay long but did give her version of events.
David Walliams
Jack attacked David Walliams on social media after her son brought home Walliams' book
The World's Worst Parents. He had come back from his dad's and we suspect that his stepmother had bought him the book and/or had read it to him and his siblings - making Jack jealous. She accused Walliams of “sneering classist fatshaming nonsense” and described his books as "like
Little Britain for kids." In particular, she criticised two of the stories in
The World's Worst Parents:
- "Supermum": Jack insisted this story about a working-class mum who cleans toilets for a living was making fun of poor people. In context of the story, Supermum's children find her embarrassing because she pretends to be a superhero in public, not because of her job or how much money she earns. She does get to be a hero at the end. Jack appeared to have not even read the story in question.
- "Miss Tutelage": Jack said the character of Miss Tutelage was a racist stereotype of a Black woman because she is described as having frizzy hair and someone calls her "Desmond Tutu." Tutelage is a real word that means instruction or tuition, and Miss Tutelage is intended to be white - confirmed by the publisher. See this illustration from the book and compare Harriet Hurry, who is a Black character.
When someone mentioned Walliams giving an interview about his "writing process", Jack
shared a meme of Henry Hoover snorting white powder - implying Walliams takes cocaine. She also said that he
doesn't write the books; and then
went after the Director of Comms of a major publishing company, who had worked with Walliams and said that he does write them. She fairly quickly deleted the Henry Hoover tweet, and
later said it wasn't aimed at Walliams but was "poking fun at (her) own industry." Jack was confident that
her lawyer in Israel could handle it if she were sued, and
her followers offered to donate money if she needed to fund a legal defence. She also
"jokingly" threatened to assault Walliams and
appeared to be digging for damaging information on him.
Walliams didn't respond to her directly but his publisher
issued a statement in support of him. Jack gained some Twitter followers and was featured in the news; but ultimately, nothing changed, and Walliams is still a bestselling author. But in 2021,
the host of a small podcast successfully petitioned Walliams' publisher to remove a story from another of his books as it was offensive to Chinese people. Jack has far more of a platform, yet her crusade against Walliams didn't achieve anything.
Edinburgh trip
Jack had hard times in May-July 2020 which included her relationship with Louisa ending, and losing her disabled kitten after she had ignored a vet's advice to have the kitten put to sleep. See
here for more about this -
warning for detailed descriptions of animal cruelty. Jack said she had
received death threats over the kitten and was struggling emotionally. Ultimately, she decided to "recover" by going on a trip to Edinburgh, her favourite city (at that time, Scotland had just relaxed COVID restrictions.) Jack insisted it was not a holiday but was for "healing" and she would have to "(go) away involuntarily" if she hadn't gone to Edinburgh.
Jack took the train to Edinburgh, which would have cost around £80-£95 for a one-way ticket; saying she hadn't booked a return and had no idea how long she would stay. She
posted on Instagram about what she'd packed, which included a Nutribullet, two sets of AirPods (retailing at £99 each), Beats headphones, photo/video equipment, and lots of other tech. Upon arrival in Edinburgh she
immediately gave away her location by sharing a photo of the view from her rented apartment. If you were being threatened, why would you make it easy for others to find you? The apartment was in an affluent area, and Tattlers discovered (again, from Jack herself freely sharing her location) that it cost
over £250 a night. She bought lots of things for the apartment, including plants and so much kitchen equipment that she couldn't take it back to Southend with her and offered to donate it to a local charity.
Jack went out to various public places and restaurants including Dishoom - leading to her infamous "in restaurant parlance it's not a chain" tweet. She
announced she was healing and felt great; only to
rant and verbally abuse someone who had asked why her son wasn't with her. She returned to Southend less than two weeks after going to Edinburgh, saying there had been "unexpected circumstances." On the way home she
complained that LNER (train company) hadn't respected reserved seating arrangements to protect against COVID; resulting in some of her fans
criticising LNER on Jack's behalf. COVID didn't seem to bother her when she was eating out and socialising in Edinburgh.
Evidently, Jack had no problem spending thousands of pounds on the trip at a time when she claimed to be under huge financial stress and to have recently lost a year's worth of work due to the pandemic. Or engaging in unnecessary travel, putting herself and others at risk of COVID.
"You Don't Batch Cook When You're Suicidal"
On July 30 2020, Jack published
a blog post originally titled "The Price of Potatoes and the Value of Compassion."
(Warning - link discusses suicide in detail.) She later retitled it, "You Don't Batch Cook When You're Suicidal." The original title referred to comments by Annunziata Rees-Mogg that no one should be starving or obese when raw potatoes are cheaper than oven chips.
In the blog post, Jack gave a heartbreaking account of the lifelong effects poverty has had on her; leaving her unable to open her front door or open letters, and forced to frequently move house because she didn't feel safe there. The blog post tried to suggest that she spent longer in poverty than she did (it was roughly between November 2011 and March 2013 - not two years or more), and that it was far more severe than she described at the time. Again, see 2012 section and compare her blog posts from that time with what she says here.
Here are some of the claims she made in "You Don't Batch Cook ..."
- "I was evicted from my flat with a toddler when my Housing Benefit was suspended because I was deemed to have made myself deliberately unemployed by having a baby within the confines of a job whose flexible working patterns were a paper policy rather than a reality." See 2012 section: Jack remained in her home for almost a year after leaving the Fire Service. She was threatened with eviction over rent arrears, but managed to find another home quite quickly, and a few months later was in work again with her media career taking off. She was also considered "exempt from work" because she had a young child, and would not have had her benefits suspended because she left her job.
- She currently used a GoHenry card for her daily shopping, as she needed its spending control feature to ensure she wouldn't go over budget. GoHenry is intended for under-18s and an adult can't sign up; there are also cards available for adults that have spending controls. See 2021 section for what happened when she continued telling this story!
- She was forced out of education because she didn't have enough GCSE grades to continue to sixth form - as her school had a policy of not enrolling students in the exam for any subject where they were predicted below a B. See wiki page 6 for other, conflicting stories Jack has given about her leaving school.
- Her agent stole book royalties from her (see 2018 section)
- "I wrote the majority of A Girl Called Jack by email on a Nokia E72." "(My editor) cleared a desk for me at their enormous great big office (...) and insisted I come and work there to finish the manuscript. I had to wait for my signature payment to come through before I could afford the train fare." "I produced a handwritten notebook of recipes and tried to hand it in as a completed manuscript, thinking that that was how real authors did things."
In a now-deleted blog entry from 2013, she refers to typing up her recipes. A Nokia E72 was a premium business smartphone and cost around £500 - as much as the then-current iPhone 3. Aside from the fact that it would be very difficult to type up an entire book on a phone, there's also photographic evidence that she had a laptop!
- "A flat I was refused a viewing on, to rent, because I was on benefits. October 2012. I still remember how humiliated I was standing in their office being told I wasn’t the kind of tenant they wanted." Jack posted about this in October 2012 on her blog and said she simply called the estate agent and was told they didn't accept tenants on benefits - which is common in the UK.
Jack also shared several pictures of what were supposedly her everyday meals when she was poor, suggesting she lived like this for weeks or months. All these photos were taken in 2013 during the "Live Below the Line" challenge (see 2013 section.) See below for the original blog posts they came from:
Her meals were insubstantial and repetitive because she was living on £1 a day for food (less than half what she says was her usual food budget) for a short time to raise money for charity! She didn't ask for donations in this post, but did promote her Patreon on her Twitter account.
Anonymous Twitter account
Tattlers
suspected a Twitter account called @Peeky_Mink was a "sockpuppet"/alternate account of Jack's. Signs included Louisa and Jack's mother following the account;
the account also following/commenting on Louisa's tweets; writing "thankyou" as one word the way Jack does;
misusing words the way Jack does; listing the location as Edinburgh; and using a cartoon avatar from an image that Jack had previously posted on Facebook. @Peeky_Mink posted about having expensive
Ocado deliveries at a time when Jack was saying on her main account that she was struggling. The account was quickly locked and then deleted after Tattle identified it.