£10k per post(she doesn'tdo that many), that probably pays her mortgage. She has HUGE overheads, I honestly cannot see how they are making enough money to afford their mansion, office and staff. I don't see where the office staff would be beneficial to them as they barely do anything job wise. How would they fill their day....
I think they're earning plenty of money, more than enough to cover their overheads.
There has been a recurring partnership with liketoknowit for a few months now, with ad posts regularly appearing on both Zoe's personal account as well as the Zoella business account. As well as earning tens of thousands of £ for all of these instagram posts, Zoe also has an account on liketoknowit where she has posted outfit photos and can earn money via affiliate links.
Then there's the filmm app. Her earnings from this are hard to quantify because I don't know what portion of the company she owns, I can't see how many times it's been downloaded, and it's free unless people choose to pay for upgrades. But apparently on average the number of reviews for an app is ~0.001% of the total downloads. So with 1.1k reviews on the app store, we can assume there's over a million downloads already. Even if only one in a thousand users has chosen to purchase the upgrade, then the app has already generated tens of thousands of £ in its first month. That's really impressive, and doesn't even include potential monetisation from ads in the app.
And of course there's the money coming in from the fruity range, there's probably still a slow trickle of income from her books, and then there's the weekly ads which both Zoe and Alfie post in their Instagram stories. I'm sure they make £1000s a week off of just Instagram stories.