She is constantly bigging herself up and patting herself on the back for all the great work she does and how much she "gives back" to her fans. I feel similar to you, I really used to like her, and I want to like her - she's a bit weird, she's not particularly good looking, and she has a very annoying voice and speech impediment. All things that I think actually make her quite likeable, are endearing qualities in some ways, and which are some of the reasons I'm really rooting for her - she's not a super polished barbie doll.
I think one of her biggest issues is she constantly refers to any criticism as 'trolling'. I've liked so many of her posts in the past, although don't tend to like them now, and have never left a negative or even questioning comment on anything she's posted. I joined this forum because I'm super eco conscious (sorry for patting myself on the back here but at least I don't have a blog or run an instagram telling everyone how great I am) and it is really disheartening and frustrating to see someone constantly representing sustainability so poorly.
There are of course tonnes of bloggers out there doing very damaging things to the environment, and yes, I think they really need to change their behaviour, but at least they aren't misrepresenting what it is to be sustainable.
Her latest blog post admits her hypocrisy, and that is a good, honest thing to be clear about. I totally agree with her - we don't need a handful of people to do things perfectly, we need billions of people doing sustainability imperfectly.
HOWEVER, there is a big difference between what is imperfect for the average person (buying food in plastic because they don't live near a farmer's market or can't get to a refill shop and perhaps taking one short-haul flight a year on holiday or to see family) and Zanna's level of 'imperfection' which is taking many flights per month and still trying to present herself as a sustainability blogger. I get that people need to travel for work, sometimes it's unavoidable, and there will be a lot of people (myself included) who sometimes have to fly for work when I would much rather take the train but time and money just don't allow for it.
The difference is that I'm not encouraging 287K people to also fly as much as I do. I'm not posting endless pictures and 'guides' on a website and Instagram page that aim to get other people to book unsustainable flights. Most people travelling for work aren't asking 10 people to come with them on a 'retreat', they're just quietly doing their thing. It doesn't matter if they all pick up 10 pieces of rubbish whilst they're there - it pails in comparison to the emissions from their flights. Why can't she do retreats in the UK or nearby countries? And then encourage only the people who can travel there sustainably to join her?
I think she has fundamentally misunderstood the impact that her advocacy for unsustainable and frivolous travel has on the environment. She tries to talk about sustainability whilst encouraging as many people as possible to take unsustainable and damaging actions. That's absolutely not the same level as most normal people's imperfections. And trying to claim that she's still being sustainable in her life will make so many thousands of people following her think that it's okay for them to take 20+ flights a year as long as they buy an organic fruit and veg box. At least the bloggers not even talking about sustainability aren't pretending that they are somehow saviours of the planet.
I think if her travel blogging was worthwhile then I wouldn't feel quite as strongly. Say it had a real focus on the socio-political context of a region, was actually educational or informative, or really delved into the culture of a location rather than just being a photo opportunity and another destination ticked off the list. But she writes really banal 'guides' with all of the same info that you could find anywhere else online.
Does anyone else think both Sea Shepherd and the Rainforest Alliance have been duped into having her as an ambassador? Her actions and values just don't align with them at all. How can she possibly be a credible advocate for them?
Sorry for the long rant! Just someone feeling incredibly disheartened by the lack of care that so many 'eco-influencers' really have for the planet and how damaging this is going to be in the long run for everyone.
can she not articulate herself more than that?, guessed it would of been soon as she's been home for a couple of weeks, far too long without a flight.
I joined the “living consciously” Facebook group when I liked Zanna and thought she was doing some good, and there’s now a million comments on there comparing her to some kind of saint
Cannot believe the hypocrisy here
and they are free!!!!! 
