I think she might have realised that her social media content just isn’t that interesting to that many people so she’s clutching at straws trying to do all this new stuff to keep current followers interested and draw in new followers. Her fitness content isn’t relatable and involves travelling an hour just to go to expensive classes, or involves travelling abroad to ‘hike’ all day every day. Her travel content is just her doing the same in every country rather than trying to immerse herself in the culture and really experience the place she is visiting, so she’s not much of a ‘travel blogger’ despite all the pointless guides she writes. Her mental health stuff appears insincere and her ability to live a ‘normal’, eventful life is triggering to many people. Her sustainable swimwear business is ironic considering she’s completely disinterested in sustainability in all other aspects of her life. Thrive Money clearly failed miserably. So really, what does she have to offer her followers these days?