I ordered from New Look after maybe 2/3 years and it's pretty much how I remember it - the styles I like but quality a bit shite for full price. Thankfully I bought stuff on sale!
New Look was always where I bought clothes from as it was more affordable than Topshop. I remember being 10 years old and my mum and sister taking me to pick out my own clothes for a birthday present and I felt so cool! Generation 915 was my jam and I continued shopping there for years. But I don't think the quality was ever really there for the price point and in more recent years I gave up on it completely because I wouldn't find anything good. I'll see how my recent purchases (a jumper and a cardigan) fare.
I've been shopping more at Zalando recently. They're European so carry different brands that you won't find on our high streets. Not saying that they are much better but I've found a few things and they always always put things on discount so I hardly ever pay full price for them. ETA: and a 100 day returns policy which gives me more time to change my mind haha.
Gen Z are definitely shopping online - shein, cider, ali express etc. They literally buy clothes for videos/photos and I feel like products are designed to look nice on camera but not IRL or at least look nice once because they're essentially disposable. I don't see a return for the high street any time soon.
gen Z are also thrifting/buying via Vinted and Depop/buying vintage as they are a demographic that is a lot more conscious about consumption that previous.
My very working class and very thrifty grandma used to take me around charity shops as a kid, and it was seen as a bit naff (I loved it but it was a common dig to say someone looked like they’d gotten dressed from Oxfam etc). Back then, it was mostly older ladies shopping there.
in my early 20s in the 00s, there was a lot of vintage shopping available but it was seen as a bit indie and hipster and wasn’t especially mainstream.
nowadays, charity shops are full of all types of people, including teens. Vintage shops have popped up everywhere, and are super busy/mainstream.
it’s similar to food - I went through periods of vegetarianism and veganism in the early teenies. Back then, it was Linda McCartney or Quorn and it was pretty limited choice wise, plus you’d need to go to a bigger supermarket. I used to get almond milk but could never finish the cartoon and it would be about £2, compared to much cheaper milk. Nowadays the choice still baffles me - TONs of meat alternatives and at Tesco express too. There’s a variety of choice of milks from almond to soy to oat, and available at mainstream coffee places too. The change has been so rapid it blows my mind.
I get a little nostalgic for the days of topshop and the reign of the high street, but ultimately I’m glad it’s dying out. It was a toxic industry; from Phil Green at the top, through to the focus on ultra skinny models right through to the environmental damage mass production causes and the humanitarian abuses in sweat shops. Rotten from the top to the bottom.
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Got given a load of ASOS vouchers for Xmas and am off to the post office later to return EVERYTHING I bought as the quality and cuts are so terrible. I can see why they are doing so badly
the CEO changed a few years ago. The previous CEO had been with ASOS for years and had really grown it as a business and established it as one of the biggest online fashion retailers, even despite stiff competition from the likes of Boohoo, missguided etc.
the new CEO took over a few years ago and I’ve noticed a rapid decline. The clothing is pure wank, but also in terms of service. I see a lot more mistakes, it’s longer to process returns. You have to watch returns like a hawk because there have been several occasions where I wasn’t actually refunded the money I was supposed to have been. Then the ASOS premier offer has gone downhill. It’s changed, it used to be unlimited next day delivery. Now it has conditions and minimum spends.
I want to be able to trust that when I buy something online, the order will be correct. And if I return it, I don’t want to constantly have to check up to see if it’s been accepted and then check my bank account over a space of 2 weeks to make sure it’s gone through. CBA with that. This year was the first time I didn’t renew my ASOS premier in 5 years and I honestly haven’t missed it. My spending with ASOS is probably a 10th of what it used to be.
last year I bought a dress for £30 that looked beautiful and structured and draped on the model. When it arrived the material was thin, it was utterly shapeless and the zip stuck out/was super cheaply made. It was a rag that I’d have been embarrassed to wear, and was worth a few quid tops.
they must’ve worked absolute magic to make it look decent on the model, but what’s the point? Just stop selling shapeless tat that someone had to slave away in a dungeon to make, that will only ever end up in landfill. Such a waste.