Wow, I thought ebay and second hand was her first port of call? I'm literally laughing at how shallow someone would have to be to buy books 'by the meter'. That's quite embarrassing to admit that!They have a shop my home section. She did always have good taste, but I'm surprised by how expensive everything is. Just a few items from the living room:
Who knew you needed serious money to get that look.
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Interesting to see that she did also use a professional service to build her brand. From their page :
" To create a unique and winning brand, start a journey of discovery into what is really special about your business. We research your target audience, stakeholders and competitors as well as your product or your companies offering and see what really makes it tick. "
"Your unique selling points, services and how can you connect with your target market on an emotional level are all affected by your brand strategy.
We like to think of strategy as a long term journey map, and the destination is the hearts and feelings of your target audience. We aim to achieve this by becoming part of the end-users lifestyle, trying to position your brand as the first thing the user associates with your industry. "
Africa has always had expensive style but unless you knew the price of the stuff it wasn't apparent. I was very shocked at the cost of some of hers/her children's clothes, because she always made out she was very savvy with money. Totally up to her of course but it just doesn't seem to fit with someone who really wanted to highlight the privilege of others, without acknowledging their own.