I can't stand the fake, over the top excitement of 'oh my god I'm absolutely in love' with some crud top from Boo hoo or the term 'kick back' with their affiliate links to appear a bit nicer rather than essentially making money by pretending stuff is great so people click on your link. But most of all I hate it when they say 'I've sized up in this' about EVERYTHING they try on.....no, that's your size so just own it. I'm bigger and find it insulting, just state the size don't pretend you're sizing up, if it fits you that's your size. (I do appreciate there can be times to size up but when it's every single item it's just nonsense)