Some people are going to be disappointed on Sunday, she’s promoting this as if Wim Hof will be there in person with her - nope just Kim and Wim on a call
to be fair Hof as been promoting this for a few weeks, the #freezehof is a
40 second Ice Bath or (Cold Shower) challenge, inspired by Wim Hof and his
Method.
Every 40 seconds someone somewhere takes their own life. Hof is just using Kim to promote mental health which important to him, Kim is actually failing to realise it’s about raising mental health awareness not about her