You would think with them being that family who has been in the position of having to be tight with money and not being able to afford much, that they would be a bit more sensitive with regards to bragging. You would also think that with their new found wealth that they would know that this is their " 15 minutes of fame" that won't last forever, so instead of buy buy buy, you would think they would have made solid investments. The fact I've been in the position where I've had to watch every penny has totally sent me the other way, I'm actually frightened of going there again so I invest as much as I can now I'm able to. I also do much more for charity because I'm able to. This lots charity effort is stuffing stocking with crisps because the cameras were rolling. At Easter I'm sure Sue only buys to donate to deflect off of how many easter eggs she buys her kids.