To be honest, I don't think any reputable company would associate themselves with Nick. He's condescending, arrogant, rude, abusive, and speaks on subjects of which he knows nothing.
I wouldn't risk my brand on this lot.
Speaking as someone who has spent their entire career in luxury hotels and fine dining, watching Nick act like he knows the first thing about cooking, baking, coffee, beer, liquor and wine pisses me off to no end.
Useless git knows nothing about decent food and beverage. Nothing.