This is why Youtube have put the following rule in place.
- The platform will use machine learning to find videos that clearly target young audiences (presumably to find any content that has deliberately undeclared.)
From what I have read so far, its Family channels that are most concerned about these new rules, and the potential loss of revenue.
It might be to good to be true, and guess it will be a case of wait and see, but from my understanding, I can‘t see how family channels are going to still be able to make a living from ad revenue alone. If the main focus of your content involves your children, this will be seen as content made for child viewers, and said content wont be promoted, and you will lose ad revenue. If these channels then change direction to more adult orientated themes, they will then lose their child viewers. Either way, seemingly this could spell the end for Family channels