So basically if this latest vlog gets to 20,000 views they will have earned £50 before expenses, tax etcThey are most definitely living off old videos. As if for example we say they are averaging 50k views on a video. The 1st thing we know from YouTube is that YT takes 50% of your earnings.
So if they are at 50k views simply half that number and this is YouTubes view percentage.
Then 25k divided by 1k
Then times the 25 by £4 or £5 (that's average per 1000 views)
That is their view earnings before Tax/N.I. etc....
Their business model is based on continuous videos being posted so the have 300 (approximately) videos per year uploaded.
They are doing OK overall with the bulk of videos they have generated over the years. But this is not going to be sustainable as their initial views drop then their generational views will through time drop also. They don't earn from sponsorship endorsements like they once did, they do still get gifts here and their but from tit companies.
They must have money put aside as this game will be dead in 5 years with their view pattern. Next years accounts will be a real eye opener as the decline will be very noticeable in them results.
I'd HATE to be their accountant with all they receipts and fuel they purchase to put through the business expenses, without those business debts these 2 are earning the average salary or less.
So no real point in buying 10000 views at £5 per thousand because that would cost him £50 .
Little accountancy lecture for you there Chris and Sarah . Your welcome !