It’s the way his voice gets squeaky at the end of each sentence! Not sure if he’s camp or trying to be gangster! But either way sounds a complete idiot!
If someone had paid attention, they could write a really good '90s style comedy around Chris Ingham. Like Borat, Alan Partridge, or a Ricky Gervais style character. They've missed a trick, it would be hilarious. He's a scriptwriters dream.