I know I don't want to be an
mole, but I know that's what I need to do. I think I'm less worried about whether he thinks I'm a
witch and whether he'll tell other people (as I like a lot of people that I went to school with and have kept in contact with them over the years) that I'm an
mole. Either way, I need to get over worrying about what other people think
I think he's definitely had discussions with mutual friends about me/him/us, otherwise god knows why he'd keep pursuing. I'm friends with his friends (again, from school) and on the night when he drunkenly told me he loved me etc his friends were actively pulling him away and apologising on his behalf, so I know they aren't the type to encourage it and more likely would tell him to cut his losses and not pursue me.
Overall, I know what I have to do; just involves me putting my big girl pants on and biting the bullet

as I said, I hope he takes it well & doesn't assume I'm just making excuses - like the last time I told him I wasn't interested I explained lack of time for a relationship/to be seeing somebody. That wasn't an excuse, I genuinely don't have time for it at the minute