Probably to be #sp by Baby World or whatever it is called... This attaching everything to motherhood drives me spare and is so old-fashioned. You don't lose your identity once you give birth. Of course, she was only the second woman ever to give birth after Vogue Williams.
I'm not sure how much of an identity she had starting out.
I don't mean that in a bitchy way - I just mean, she never really had a USP like the two sisters? Like, Aoibhin had her acting and her Earth Mother shtick and Beo
, Doreen had her impressions etc, but Ailbhe was only really known as their publicity-shy sister. Until, of course, yer man proposed and created a monster! Suddenly she was Ailbhe the bride to be, Ailbhe the bride, the newlywed, the expectant mother and now the new "mom" - suddenly she had a way of raking in the freebies and a sort of relevance, and she's loving it.
Personally I find it all quite revolting but considering the family she comes from it shouldn't come as a surprise.