This is completely extraordinary. The nonsense about unhealthy working habits completely got me. There’s no way she works more than a 15hr week running that blog. She also doesn’t seem to understand her own business model. She’s not making free content, she’s building and sustaining an audience which is then monetised through brand partnerships. I willingly donate my hard earned time to literally watch paint drying on a fence, so that she gets a pay check and a free sofa from John Lewis. Surely she should be grateful enough for that? There are influencers out there with Patreon accounts but many of them are putting well researched content out into the world, holding space for dialogue and discussion and really educating around e.g. sustainable fashion or mental health or child development etc. Alex literally adds no value to the space. Her writing is dreadful and her content is random and erratic. She did have some particular expertise as a stylist but she’s already being remunerated for that through affiliate links and of late does little more than post blurry pictures of household tat (CF the Tiger £1 candles, for e.g.). All in all a picture perfect example of a late stage capitalist blagger who has pushed her audience too far and who's house of cards looks likely to topple before long. Chris better dust off his interview suit and prepare for a hair wash.