It's about staying relevant and part of that is conforming to what's popular or trendy right now. BB has a style that she ripped of other people that other influencers are now ripping off of her. Very few of them actually have any originality. They all follow the same people, aspire to the same things, and wear the same outfits. It's BORING.I always find it slightly ironic that so many of these “influencers” are actually very easily influenced themselves and don’t have a strong sense of self/style. If they did, they wouldn’t feel the need to copy other bloggers/Pinterest for every fashion/decorating choice.