I've been reading this thread for a while and I've agreed with so many things that have been said so I had to make an account to be able to contribute.
Jess could so easily make sit down videos like she used to years ago – makeup looks, Q&A's, ANYTHING but the fact that she sticks with content that's not inspiring for her (which in return doesn't give her the views or positive feedback, no doubt uninspiring her even more) or enjoyable for her viewers to watch just confirms that it may be time for her to take a break to think about where she wants her social platforms to go.
It's such a pity that she seems to be really unwell mentally, and I do feel for her and her difficult family situation, but maybe it would do her some good to take some time off and then maybe come back to youtube etc when she's ready to produce content again. I doubt she needs the money so desperately knowing her background.
I'm currently studying in Edinburgh and still go back to watch her old vlogtobers for the cosy vibes. I used to want to be her when I was younger, such a shame she seems so unhappy with her life at the moment.