I've been rewatching her old vlogtobers and I feel like she was very motivated as a student, she would influence so many people with her days in the library and the outfits she'd wear to class and such. All the comments on those videos are about how cosy and motivating and inspiring her videos are. Then she moved back to London and I feel like her content was a lot less inspired, because she was a lot less inspired herself? I feel like she isn't sure what her content should be without it being super influential and motivating. Probably being a big perfectionist about the content, thus not posting much over the last few years.
I think she worries about needing to be productive for her followers. She started feeling uninspired, probably because people were less inspired by her content. It explains why right now her most passionate videos are her book videos, because it's kind of the most "educational" content she can think of right now.
Also there was a huge switch when she was done with uni. Seeing her be a "regular" student with study vlogs, notebook hauls, how to style dr martens on campus etc was very relatable. As a viewer you'd think that if you only had the same Unif sweater you'd be as productive as her in the library lol. And then living in London in a gorgeous home, not really doing anything, her fashion and make up content all became ads. Even though she always bought expensive designer items it seemed like it was a lot more frequent and a lot less relatable for 95% of the viewers.
Which is such a shame. I always really enjoy her videos but I feel she doesn't really enjoy them herself, because she knows her daily life is less productive and that's what her viewers always seemed to like. It must be difficult creating new content when you know your fans are very critical and want you to be the same person from years ago.
Obviously I get that now with her mom being sick everything is different. This is more of a general observation over the last few years. I hope she's doing well and feels less tired/more inspired soon.