I find that when influencers, youtubers, whatever the likes, when they get pregnant or have children, they say they won't be mommy bloggers, won't focus on that but once they realize the money they can make from monetizing their kids, pregnancy, etc. they turn into mommy bloggers. Not saying Jess will but I find a lot of times when people do say that they tend to not actually stick with it because they realize the lucrative deals they can get by going on about it. Also they have no other content to produce other than talking about being pregnant or having kids, is something I find.