I don’t understand why Joe Swash is using Hello Fresh when he’s bringing out his own cookbook - why not cook recipes and show them on Instagram? It doesn’t look good someone who is in the public eye, given a publishing deal who claims they are great at cooking yet advertises Hello Fresh. He’s not someone I’d buy a cookbook from anyway. He will do anything and promote anything for money or a freebie. Can’t stand the man and his awful voice!