^My opinion^ It’s a well-crafted family business involving two families. Shane works with Hannah’s family for the subsidiary S & G which is why he moved all the way to Minnesota, and his family helps oversee everything for the central business LAMN. None of them are without blame but I think the reasoning behind Shane’s parents helping him to start all of this was guilt, pity for their son and wanting him to have as happy and good of a life with the hand he was dealt. As far as S & G I think Hannah’s dad is probably the least involved and is just indifferent about the whole thing, he’s also like 80 years old so he probably doesn’t have the energy anyway. Everyone else is highly involved...Hannah’s mom, them promoting her family’s BlueNose coffee business etc.
For S & G, Hannah’s mom is essentially the manager and Shane’s cousin is basically that for LAMN. They all use Shane’s disability (including Shane) to make money as his side of the family gets a yearly salary from the foundation while S & G gets Youtube money, brand merch exclusive to the two of them, and the speaking engagements that he used to do with his cousin. I think they do help people with disabilities but it’s very minimal as it’s all about Shane being the center of attention and being the recipient of most of the proceeds. Shane benefits from donations no matter where it comes from or is intended to go. LAMN has gotten the money from book sales until this upcoming joint book from “Squirmy and Grubs”.
Hannah is wrong for going along with this but she’s just one of three who have attempted this scheme with him, this job would’ve went to another pretty blond with lots of free time whom he would’ve easily selected from his foundation’s mailing list if she didn’t jump on the opportunity. I don’t think she’s too weird or crazy simply because I don’t think they’re in a real relationship...she’s just playing a role and doing what she’s told to do. For example, saying that she’s attracted to his body.
Shane is the mastermind but they all want attention for their work, money and to stick it to people who either don’t think how they think or those who have and will mistreat Shane in some way because of his disability and his looks...which is why it’s so important for them to convince people that it’s real love and to show everyone that they’re happy together despite his looks and disability even if it means using clickbait to get more people to see it