Where has the 30k figure come from ? I thought it was 10k from the first set of pins and then the second set weren’t as successful ! Am I missing something ?
So they did 3 separate pin sales
Chip with Minnie ears
Rainbow Chip
Dinosaur Barney pin
In total, each pin sale generated over £10k approx but the cost of the pin itself was pennies. They also charged £4.99 postage on top of that £10k but postage was like £2.
The only pin they ‘donated’ any proceeds to charity to was the Rainbow Chip which actually made it generate more money. I actually think with the preorders and the sales, it sold more than they said it sold and they underpaid the charity.
They didn’t even want to show the Tommy’s donation until people kicked off.
The first 2 pin sales were really popular, each selling out at pre sale and when they went on sale. The Barney dinosaur one wasn’t as successful (probably because Dave designed it apparently hahahah)
I mean it’s all guess work, £30k is a stab in the dark but it’s way over £25k in total revenue when you factor in the profit they also made from the postage.
They also, didn’t send some to the USA customers and the RESOLD them! So got paid double effectively. People were complaining they didn’t receive then and then suddenly Soaf ‘found a few’ of the sold out pins......