She doesn't run her insta as a business account, she runs it like an early 20s college student who lives for the sesh and country hops like no-one's business. Despite the fact that this is the single place where she could capture and sell to a big audience and build her brand.
That email says it all, instead of making a smart business decision and targeting a big market of January resolutioners, she decided to get pissed with her family which invariably would give her Covid which she would then lie about before bouncing back in the NY with a "I don't even care about the January market anyway". That whole email is just an attempt to try to justify her own laziness, she's got zero business acumen and zero drive.
Grand, "live differently" but what are you selling, exactly? So you've quit the 9-5 conventional life to set up your own business, what exactly do you do, if you're admitting to working about 2 hours a day and have taken a month "off" from promoting The Furnace (the busiest month in the fitness business), do no selling or brand building on insta, and now are off back to Bali for an extended p1ss up.
I think she's got a serious case of Peter Pan syndrome, prancing around with people 10 years younger than her, and she has no idea how lonely and strapped for cash she's going to be in a few years when the insta has well and truly fizzled out, the Furnace is obsolete, her brand is outdated and she's got no career to fall back on, no assets and no meaningful relationships. She needs a therapist, life coach and/or business coach.