Even on 150 grand per annum, flying first class everywhere and paying for serviced apartments is a bit stupid.
You'd swear her business model was a cash cow. It's not, it's an uncertain industry. New regs could come in and Instagram could be taken offline tomorrow. She has made no effort to grow or diversify. The money she splurges is wasteful. Real successful people reinvest cash and grow their assets. These are some of the the people she probably sits with in business class who can really afford it.
She is in very dangerous territory.
Some day, she will just go offline as she is back home living in her folks box room.