I have a wishful feeling this extended silence may just be a good set up for some kind of brand pivot and she's making her way out. I have been feeling like she's over her own social media presence and job for a while now. It's shown in:
- A visible lack of interest in developing content across channels. Her enthusiasm and freshness has all but disappeared.
- More and more brand sponsorships, less and less original, unsponsored content that would interest people more than just being sold products
- Controversy after controversy, big and small. It seems like she can't do anything right anymore. Even their attempt at supposed inclusivity on Father's Day was sooooo cringe/terrible/distasteful, maybe she's deciding she's had enough?
- The way she talked pre-lockdown, at least 2-3 times a week, about how torn she was between mUm LYf and work life, and wanting to just be a homebody. She really seems like she's struggling between her self-made trappings of business, success and hustle culture, versus just wanting to cut back and enjoy what she's earned (she never seems to enjoy it!)
- The fact that every single business idea, brand collab is centred around her. This is exhausting and unsustainable in the long run. I think she maybe near burnout, if not burnt out already. Who knows.
Of course if she just stopped doing this, it would cause a whole lot more speculation, and not in her favour. She's 100% the type who has 0 real self confidence and cares too much what people think, for her to bow out gracefully without fearing that it would make look like a spectacular failure. So maybe creating a whole big distraction that she never has to speak about because, sEnsitiVe, is a rather ideal way to alter her presence, and peter down her hardcore shilling somehow gives her a good escape route to slowly shutter this presence and maybe focus on other things -- Funee, ebooks, other products.
What I notice so much lately, before I stopped watching her content entirley a few weeks ago, was that she seems very interested in being rich, making money, buying her holiday home etc etc, but seems less and less interested in putting in the daily work for it. She used to be very committed to social media content creation being her vehicle to the larger sources of earning. Not so much anymore. She's barley creating anything for her own brand -- Funee. (This week they had smoothie
bites (more icecubes!) ? A good 20-30% of their content is smoothies in different forms)
Now I feel like she'd rather just bag the handful of big sponsorships that help her hit her financial goals, than keep churning out content or actually creating things.
It's totally fine to realise this and choose the latter, but she has shown no self awareness or authenticity around this, which makes me believe the possibility that she needs to create/fabricate an entire exit story over time.
IDK, this is more wishful thinking than outright speculation. I have no other basis for thinking this other than the fact that this extended silence seems odd for her. Especially since it seems so much like the cRiSis was fabricated.
Orrrrr, it's highly possible that I am wrong and next week she'll be back with a shitty, cringey vlog that would have monetised the shit out of her made up crisis, and I'll be back here passively cringe-following via the good folks on here who watch and share their opinions on her in this immensely entertaining way.