Hard Rock Tenerife is not like the ones in America. It is nice, but not luxury. It's run by a Spanish company that pay for the name. We stayed in a suite which was a lovely space but had lots of annoyances like broken drawers, plugs that don't work, a jacuzzi with mold in the jets and a teeny balcony.
There is nothing to do at night except go to the roof bar that has no atmosphere, watch a singer in the reception area or go to a tit, empty bar in the resort.
There are lots of typical English tourists on Jet2 all-inclusive packages that have a separate cafe to get nuggets and chips in cartons from by the bigger pool.
It's just not as instagrammable as you might hope for the price.