Last January she posted some <ahem> organic content (picture of herself in a field wearing a hush jogging suit) with a disclaimer that it was absolutely not sponsored (other than a discount from hush who she was DEFINITELY NOT working with commercially with in that particular photo). 2 weeks later and bingo, hush were on the blower and we had the start of the wonderful series of awkward stumbles along beaches and pavements wearing a fine ensemble of Hush’s finest loungewear and an ongoing paid commercial partnership. The Hush joggers mysteriously not seen again (or not that I noticed) since the end of that partnership, which i strongly suspect is due to Hush being complete shite quality and overpriced baggy, poorly fitting rubbish.
I’m curious to see whether this new interest in athleisure will result in a similar commercial partnership for our viewing pleasure? Maybe the build up to a post Christmas health kick now that our interest has been piqued in sucky in properties and leg lengths?