Regarding the Cult Beauty blurb, I'd also like to take issue with the assertion that she helps 'her community...avoid wasting money on the 'so-sos' and the 'no-gos''.
One of my main peeves about SH - even before she transitioned from beauty writer to influencer - is that that is simply not what she does. She doesn't says 'this product is a waste of money' or even something like 'there are better products doing the same job'. She only ever(1) gives positive reviews, makes recommendations, encourages spending.
She acknowledges herself that she only gives positive reviews, with the justification that a) she only has limited space and would rather use it to talk about good products and b) even if a product doesn't suit her it might suit someone else. As for (a), she has all the space she'd like on IG and other media/social media. As for (b), why give an opinion on anything then?
(1) I know she once gave a fairly negative IG review to a no-brand supposedly miracle face mask but the whole post seemed designed solely to boost her 'honesty' credentials.