'Anonymity is their oxygen'. So says 'feebee79', wearing a big hat and glasses in her profile picture.
Yeah. Ok, love. Your oxygen is self-righteousness. We get it.
We all have personal blindspots, but tattle is about calling out people who have a commercial relationship with us as there is nowhere else to do so. We sit in our own homes, as some woman with a ringlight and a face of free botox and fillers lectures us on self-care as an empowering choice which involves buying £90 moisturisers. We let these women directly into our lives. Would we do it if we had to open the door and make her a cup of tea? When this was what was involved, disreputable sellers were called out - timeshare holiday apartments, no deposit real estate investments, fitted kitchens and double glazing. And these people never pretended to be your friend! Now, salespeople are your best mate. They turn up regularly with something new, they engage with you when you're lonely, and perhaps you can buy a little bit of what makes them so cool, and people will like you too (or at least you will have obliterated the most egregious parts of your physicality - fat, spots, wrinkles. Don't think you are acceptable as a human being without buying something. It's just not possible).
SH previously had a sensibly down-to-earth attitude to beauty - don't buy too many products, don't overspend, eye cream is rubbish, 'dehydrated' is generally what skin needs, and I will rummage through the piles of free stuff I get sent to bring you what I think are the best within those parameters.
That is no longer the case. Now, she gets paid to pull things out of that pile, and that payment is overriding her original attitude, hence the eye-cream screeching u-turn.
The whole 'I have authority' aspect of the beauty is bullshit. There is no scientifically optimum product - it's not like finding the cure for cancer. The only thing that gives her any authority is that she looks better than you.
How does she achieve that? She has botox and fillers (and if she does those, she'll be using lasers too), and hair extensions and professional blowdries, and ringlights and lash extensions. None of which are what she is selling. Why? Because there are strict rules on how medical treatments like botox can be marketed, which influencers cannot comply with. That is why they can only sell creams - which do nothing, because otherwise they do would be classed as drugs and therefore subject to the same medical marketing restrictions.
And if we point this out? We are jealous trolls. FFS.