Those terrible views on the last few videos must be like a giant punch in the gut to Jonathan's massive ego!
They've reached the point where going silent on IG doesn't drive views up on lagging videos anymore.
The #ad in the shopping mall didn't work. Being on the Stacey Dooley show didn't work. Being interviewed by countless unknown magazines or online articles didn't work. I'm sure I'm missing some things but it seems like everything their PR team is doing to try and save their channel and gain them more subs and viewers isn't working.
Looks like their days of exploiting their kids for profit are coming to a slow end. Wish it would come faster to spare poor Alessia being put forward as the preforming monkey J's turning her into.