There's always been the 'I'm better than you' parents about even before the days of social media. Social media has opened a big ole can of virtual worms and these influencers rarely show parenting in all it's ugly colours cos everything is just soooo perfect and easy etc., etc.
You could create a HUGE bingo card for all the instamums, for every milestone that both themselves and their bundle of joy will achieve before anyone else's child does. Usual proclamation of having an easy conception, the 'we're pregnant' reveal {with flat lay to follow}, pregnancy photoshoot of mummas blossoming belly, a kindly #gifted baby shower, practically perfect 9 months of pregnancy, no stretch marks,
tit tonnes of #gifted items for the baby-to-be {prams, pushchairs, nursery furniture, accessories, clothing}, the perfect birth {probably photographed}, back to the pre-baby figure within a week, baby takes to breastfeeding like a dream and mumma finds it so easy. Their little ones will of course will do EVERYTHING first:- sleeping through the night, rolling over, crawling, sitting unaided, pulling themselves up, standing independently, speaking, walking, running, laughing, first tooth, playing catch, holding a bottle, weaning {will eat everything}, toilet training, able to read War and Peace by the age of 2, drawing, creating and making stuff, cooking with mumma, being able to get themselves dressed, tying their shoelaces, penmanship, counting from 1 to 100, reciting the alphabet... all before they start primary school