same thoughts here! £50 seems plenty for a tree and I’d expect it to be decent and last. The John Lewis one is expensive at 400 quid. As for a grand on a tree. It’s obscene. Like clearly she has the money but what other women in their late 20s would spend that kind of money of a tree? I don’t get who her audience is. Is like rich people in their 50s or something? I’m in my 30s and my friends are all professionals but none of us would care to spend that much on Xmas decs.
Shes trying to be relatable and a luxury account at the same time but it doesn’t work. Also she’s really boring. I have no idea what she does with her weeks to be honest. She’s like a stay at home mum with out kids.
I think part of the problem is she doesn’t even get who her audience are, or who she is herself, like you say trying to be relatable and luxury at the same time and it shows (badly) in her content cos the reality is she’s not the same as her followers no matter what she thinks. She’s not the same as other youtubers or instagrammers because some of them have had to work harder to get a platform - she hasn’t and she’s had the money to back her. Take a look at someone like Anastasia Kingsnorth, I find her annoying but she’s from a poor background and has worked hard to build a platform and actually still can be somewhat normal and relatable to her viewers even with being able to afford to buy designer bags etc. I’m a similar age to Ruby, i’m certainly not engaged to a footballer but I come from a decent enough background and I have always worked hard but I just don’t find her relatable anymore?? I absolutely loved her at the beginning, I think partly the pandemic has exposed her massively for who she is. She doesn’t even own her privilege.
Also don’t get me wrong, i’m sure it’s a lovely tree and trees could be an investment - we’ve got a nice one that we’ve had more than 10 years but I can assure you it didn’t cost any more than £100
I’ve seen LOVELY christmas trees in Dunelm for £15, or the Range or B&M have ones that look similar to Ruby’s but for literally a fraction of the price.
Ruby needs to massively think about her content and her audience if she wants to continue and cared, otherwise she’ll continue to prove how out of touch she is