She keeps ignoring questions asking her how she got the opportunity. If she really wanted to spread knowledge about Emily Dickinson, wouldn't it be better to share ways that people can do similar volunteer work for the museum or other museums? People studying English or marketing it could definitely benefit from learning how to contact and work with these places.
She won't elaborate any further because it'd make it crystal clear that she only got the opportunity because of her YouTube following and not because she's HOIYLEE ANTALLIJANT or AMMILY DICKENSUN'S BIGGEST FAN.
The museum's website has a volunteer page with information how to sign up, but nobody else is going to get an opportunity to hang around for a week getting free tours for doing almost nothing (and screwing up what little she did) unless they have a few hundred thousand followers.
There's a million ways she could've done this better. She should've paid for everything herself and put a clear declaration that she was given full access to the museum during her time there for the purposes of showing everything the museum offers. No confusion, no need for lies, dubious excuses and backtracking stories that don't add up.
She should've made the actual staff and tour guides the focus of the videos. Showcase how informed they are. People want to hear knowledgeable people talk about subjects they're invested in, not a braindead robot playing make-believe dress-up games struggling to string together a coherent sentence.
Use each social media platform to suit their respective strengths. Short, fun facts about Emily Dickinson, her place in modern culture and the museum that's likely to be interesting to a wider audience on TikTok, aesthetic photos of the grounds and buildings on Instagram, longer documentary-style content on YouTube.
Have the museum's gardener do a tour and discussion about the house's grounds and their history, have another member of the staff give a tour of Emily's room, another of the main house, etc. Have them film a day in the life of a museum employee there. Have the staff present a beginner's guide to Emily Dickinson video. Film a POV virtual walking tour of the grounds, similar to the virtual tourism videos that people like Rambalac make on YouTube. Have the staff film one every season to capture what it's like to be their in autumn or in winter when it snows. Clearly highlight in content what the place offers, when it's open and what it costs.
On her own channel, she should've focused exclusively on actual, candid vlogs showcasing her time there and showed her actual day without the glaring omissions and performative fakery. She could've talked about what she finds interesting about Emily's work to the point where she claims she's her favourite writer. She could've shown her time with the staff, getting to know them and the museum. It would've further shown off the museum and the staff's knowledge, skills and hospitality, while interacting with other people would make Ruby seem less like a soulless robot.
But as with everything she does, she couldn't be bothered putting in any thought or effort and treated this like a vanity trip to boost her ego, then lied about it all. On her own channel, she's featured 2 videos about her time at the museum and they're both worthless. There's no information offered and they're full of her usual incompetence. "AMMILY DICKINSUN occasionally left her room and interacted with other people in the house" is the sum total of knowledge offered. She does not explain who any of the people she mentions in relation to Emily are. She never mentions what she finds important or interesting about Emily's writing, leaving the distinct impression that she has no interest at all.
None of the staff are allowed to speak in her videos, because Ruby can't abide having other people look smarter than her. 8 of the 9 TikToks on the museum's own channel feature Ruby trying to be the centre of attention and butchering Emily Dickinson's poetry with her fake accent and GCSE drama performances.
She doesn't care about "AMMILY DICKINSUN" or about boosting visibility of the museum. She just wanted free shit and to plaster her face all over the museum's social media for attention and to try to legitimise her fake "oiy'm a bockwarm and a wroytah!" persona. Now she'll embellish this vanity ad campaign like she does all the others and try to paint it as a major accomplishment when all she did was make herself look stupid and the museum look bad.
She just keeps getting worse and worse, this is the sort of crap I'd expect my narcissist of an ex-boss to try and pull.
She has nothing interesting or original to say, so she pivots back to her ”brand”, which centers around liking things and thinking that she can build a personality out of that.
