I need to find receipts but I know I saw, years ago now, that she was very dark. I'm talking, black nail polish, pointy jewellery, gothic imagery etc. She even had a cat named Lucifer. Not at all the holistic, designer-toting, little miss perfect she tries to portray now.
I always got the impression that Matt (who seems like he came from money and she didn't) was obsessed with her in the early years of their relationship. But she wasn't that into him and was just with him because it was convenient (he bought her expensive gifts etc) And it seems like, as soon as she got with him, he kind of made her clean up her act and she started pushing this posh & pretty persona.
Funny how now, she's the one making bank and it looks like he's kind of just.... there. Thank God he can fly a drone and edit. Otherwise she'd ditch him for someone more useful.