The "tens of thousands" of her own money she's always referring to - does she mean the thousands that people have donated over the years (via PayPal, multiple Patreon accounts etc), or the thousands made from her
crappy shop, or the money she's charging for her pound shop version of the Freedom course etc. None of that is earned honestly and could be classed as "her" money, because people are throwing it at her specifically because they think it's going towards the running of the centres.
On a smaller scale, if I was doing something for charity and collecting sponsorship for it, while that money is in my possession for a while, I wouldn't think of it as *my* money. I wouldn't collect £100 for Cancer Research or whatever, and then say "I've given £100 of my money", I'd say "I have managed to raise £100"