The ITV set up theory occurred to me too,to avoid a huge payout when they get rid.Another newbie here from DS. When this first came out my immediate thought was he is being forced to come out ahead of some story - nothing else made sense. I'd heard years ago about his liaisons with men but thought nothing if it, he or his life didn't interest me in the slightest.
I also thought that he had been given very bad advice in coming out in such a way, now even more convinced when his contradictions were picked up on and with all the revelations unfolding. I've spent this week reading all the threads on here getting more and more convinced something unsavoury might be afoot. But with this continued silence and lack of support given to him (shutting down the rumours would be so easy) the rumours circulating, it has got me wondering whether ITV have played a blinder and set him up for a fall. With all the negative press about him in the last 12 months and him being a big TV personality what a way to orchestrate his downfall without anyone suspecting ITV of being responsible. Get him to make a big announcement, public turns against him when they realise they have been deceived and what choice does Phil have but to withdraw with ITV looking squeaky clean. That said, I do believe it's likely he had a relationship with MM but when all is said and done, it most probably was between two consenting adults. Maybe that meant ITV would have to pay big money to get rid of Phil but this way they are managing him out without having to pay him off - the stress and strain of having his hand forced and the rumours unfolding and not being addressed must be huge so who the hell is advising him it's a good idea to stay silent. So surely at some stage he is going to see for himself that there's no alternative but to move on.
Not sure anyone at ITV is actually clever enough to come up with it though !