The "outfits" video was definitely thrown together as a way to do the jewelry ad. She could have been so much more creative with an ad video for jewelry in my opinion... it just seems condescending to viewers like she doesn't actually care about her content. And it probably looks that way at least a little to the brand sponsor no? Also all the clothes were things we've seen before, which is totally fine and "sustainable", but makes it boring for regular viewers.
I also find it so weird that she hasn't been 100% SmartSkin for AT LEAST as week after it's launch. I wonder if there is some kind of affirmative strategy to keep it off youtube? Not sure what it would be but it seems like she's missing out on marketing to all her subscribers who don't have instagram (like me lol). Also when I google "Niomi Smart" there are only two interviews with her about SmartSkin (from rando websites) and the rest are all breakup articles LOL. That may just be because I'm not in the UK but it still is odd they didn't do more publicity outside of instagram. Last thought... you'd think she'd play the "breakup" card as a way to garner sympathy especially from the "female empowerment" community... Nothing in the interviews or website/insta mention that.