Joe was evidently cheating on all his long work trips and during those long hours working. No one needs to work all those long, long hours he was clearly avoiding being at home with his live in girlfriend and had no intention of leaving her without a safe place to land. He liked the idea of having a steady girlfriend as dating is hard and even for thr Joeys of this world not always successful, Niomi was thin, blonde and pretty but from the interactions she showed of the two of them together they had little chemistry once the physical attraction waned. Niomi was acting like a wife without the ring and imo made herself too available, probably passing up some work trips if Joey couldnt go with her which she no doubt regrets now.
Joey was a tall conventionally handsome boyfriend who made her feel validated personally and professionally, the man was all over her professional socials so giddy was she to have landed such a
catch
All the gifts were, in hindsight, an excuse not to actually have spend time with her, it distracted her and gave him space to do what (who) he wanted. Even her lockdown birthday video, while it looked thoughtful was away to hide himself away, to avoid her while making it and still look like a nice guy and not have his ear chewed off. Lockdown together made him realise he wanted out, whether that was to sow more wild Joey oats, or whatever but he never seemed to comitt to Anna either even when she seemed to try and force his hand into going insta official. He still wholesome bates with his own insta stories showing him in his doting Uncle Joe role with his nephews, but I don't buy that he's ready for that full time, he's still sowing his Joey seeds out there.
Being cheated on can make you feel you weren't enough and might be viewed that way (wrongly) by other people once you want to date again. Hence wild party gal Niomi with the big blonde hair. leopard print and red lips drinking and partying. Then there was the rebound relationship where the guy is not normally someone you'd consider dating, but he likes you so much you feel safe he'd never cheat (Bradley) She even gave into eggs and fish (but not cheese as that's too calorie dense) Now we have more of an authentic niomi, lazy, permanently on holiday and living off fruit in various forms while giving the dodgy spiritual retreats a go.
I wish she'd vlog more of Bali and Lordon to be honest, we could all do with the gossip and she could do with the excitement.