I used to find her relatable and enjoyable to watch. Now all I see is dollars in her eyes. She advertises competing brands a few days apart and it reflects really badly on herself, channel mum and the brands that don't do any checks.
She could just make a good income by careful selecting who she works with so it has a gram of integrity and is believable. But she just grabs money from anyone that will pay.
She will be advertising another beauty product next week and clearly is just pasting crap that she told to say. Anyone that follows her and doesn't see her for the fraud she has probably doesn't have a well paid job (call me up if I'm out of order, but I think it's a fair point) so the money is wasted advertising to them.
I think its important for brands not only to pick the right influencer.
But also look at demographics of their following.
If the brands are not easily accessible to many of her followers or affordable then you question their effectiveness.
Example the tui gran canaria ad /holiday probably appealed to her followers.
Where as neilson/ gleneagles less so.
Oak furnitire land might be wasted if they buy all their furniture from b&m Argos or ikea.
I guess her most popular vlogs are Primark, home bargains/poundland matalan and supermarkets.
The joules Chelsea boots are expensive. Maybe too much her fans.
1 thing i learnt over the years and I used to work for next.
Is to the upper/middle incomes its a mid range place for basics like uniform workwear its like their version of Primark.
To the lower income groups next is seen as posh and you made it in life if you shop at next.
I like next baby and upto age 5.
The 5-16 range i find but chavvy and too grown up.
Then theres practice what you preach.
In no vlogs have we ever seen the girl's take vitamins.
She wears higher end clothes than the ones she hauls .