Agreem m&s heavily use i influencers but usually fashion ones.M&S are just as bad as the others. Yesterday the feeds were full of the Christmas advert featuring their favourite instamums. At least two of which are very poor at being transparent, one has an undisclosed QVC ad on her feed this morning and rarely discloses gifts, another also has undisclosed Hunter freebies amongst the zillions of other freebie on her feed (although astonishingly did disclose a dress as a freebie yesterday). Big brands shouldn't be working with influencers who aren't committed to high standards of transparency. John Lewis seems ok though, generally.
The whole system is a mess.
Less is more for us this Xmas
Trying to protect kids from consumerism is hard.