But her personal life is intertwined with her business. Her, as a person, as a mother, as a wife IS the entirety of the whole business. It’s what the business is built on. It’s the arsenal she uses to draw people in and it’s ultimately the tool she uses to advise and make money.I agree with the view that you do not cry at work. This a rule I have. However, I don't believe that because this job is in the public eye comments regarding personal choice (fake tan, smoking, drugs etc.) are open to discussion. The conduct of a limited company however is open to scrutiny. This is why Companies House is a publically available, free source of information and the Companies Act 2006 legislates on Directors conduct.
That’s the fundamental flaw with “mummy influencers” - peer to peer marketing only works if the seller has a foundation of trust with the audience- by trying to create and maintain a fake persona it was never going to end well. She lies - that’s the issue. Take this ridiculous fake tan nonsense- it’s a completely inconsequential thing - but she keeps telling a lie, even when it’s been proved that it’s a lie she carries on with it. If she’s telling lies about something as silly as bloody fake tan then what else is she lying about?
That’s why her personal life has been called into question- it’s the foundation of her business and it’s been proven to be a fabrication.