Hey, lurker here - never actually posted but I just feel like it’s gone mad and I want to have my input.
Although I’m pretty neutral, I have a feeling my comment may be deleted sooo firstly, genuine question - if this is a gossip site and everyone is allowed their opinion, why are comments that support the Meldrums deleted?
I completely agree with many points you guys make and fully support you calling out influencers who aren’t complying with regulation. I work in Marketing and specialise in Influencer Outreach and Partnerships so it’s something that really frustrates me.
That said, it is just as much the brands responsibility to comply with advertising regulation and they should be liaising with Rebecca/The Meldrums to ensure they’re being compliant. Do you call them out too? Rebecca may have the excuse that she’s 'just a mum’ (don’t get me wrong, this is her job and she should do it properly) but the brands have no excuse as they’re established businesses. And yes, as much as Rebecca is a business, she is just a woman who fell into this career and is clearly still learning. This is why forums like Tattle are so (so
) important to hold these influencers accountable and encourage them to be more transparent.
I think where it goes wrong is when you begin to pick apart every aspect of someone’s life. I’ve read the threads the past few months and at times it’s got quite personal and nasty, and that’s where I think it becomes trolling. It’s moved away from fair commentary, to becoming a witch hunt and I don’t think it’s fair. It really seems she can't do anything right and no matter what she does, someone will have a problem with it.
This obviously isn’t relevant to everyone but how can you justify that it’s totally fine to be nasty just because she’s an influencer? If you wouldn’t say it to the waitress at your local cafe, why say it to her just because her job is online? They’re both jobs that interact with the public, the only difference is that you don’t actually know her.
I know she was wrong to out Kermit, and I definitely don’t condone that, but I also think how is it fair for you guys to call her out and then be outraged when she dares call you out? If I was her, I’m sure I’d argue back - albeit, only using screen names!
I personally think the trolls video was genuine. Maybe I’m just naive, but she just seems like she’s hit her limit and genuinely can’t take it any more. She seems to be really struggling and it was really hard to watch - I think her mental health is really taking a hit and surely none of you want that?! Even if you don't care about her, think about her kids!
From a work point of view, I have actually reached out to the Meldrums before on behalf of my clients, and I have to say I’d have no problem working with them in the future. She has definitely made mistakes, but she has also apologised and if she was the right fit for the brands, I’d go ahead - and ensure transparency.
You guys seem to justify emailing brands by thinking Tattlers wouldn't make a difference and it’s her own actions that make them back out, but actually if I started to get lots of emails it would make me weigh up whether it was worth working with the influencer or not, regardless of the reason.
Also, here’s a bit of goss for you - none of my clients (including a charity) have ever been able to go ahead with working with the Meldrums due to their expected costs - BUT this is all put in place by Channel Mum who are the real grabbers in my opinion
(But, whilst we're on transparency, Gleam are 10 times worse!)